For those who have been running 1-to-1 campaigns, you can squeeze more revenue for the same amount of traffic you are buying. Here are some super quick and easy ways to increase revenue on existing campaigns.
1. USE REVSHARE TO REBROKER UNUSED OFFER CAP
What if you given an offer cap of 1000 leads but you only convert 700 leads? Don’t let the remaining 300 leads go to waste. Sell them on a RevShare cost model to a traffic source. Track and post-back the leads and dynamic payout on a RevShare %. If you get a payout of $1.00 per lead (which may change day to day), just set your cost as RevShare 70% (or whatever % deal you work out) and give the remaining lead cap to the traffic source. You can now maximize your lead cap and keep your advertiser satisfied with performance.
1 Edit Campaign → Cost Tracking = RevShare
2 Traffic Source → 3rd Party Postback &payout=[[cost]]
2. ENABLE MACHINE LEARNING
If you are spending all your time optimizing your offers and landers, then you are not spending enough time building new campaigns and testing new traffic sources. What did that mean? You are taking time away from growing your business and spending it on increasing your EPC. If you wish you could have another brain to help you with that, how about a Microsoft Cortana Intelligence brain that gets smarter and smarter over time? Time is money! We built a machine learning solution through our engagement with Microsoft data scientists to make predictive actions of your offers and landers automatically so you can focus your time on high-level campaign management. How good is it? It’s built on Cortana Intelligence algorithm technology and running on Azure platforms and servers.
1 Enable Machine Learning on your Account
2 Turn it on
3. OPTIMIZE BY PUBLISHER OR AD UNIT
Find out if your traffic source can pass more information about the clicks they are sending. Data about the publisher or specific ad unit can be very helpful.
Track Revenue Settings → Traffic Sources → Use Tokens
Set up tokens that pass the publisher or zone (ie. banner or ad unit) so your click reports can indicate which ad units are generating the highest ROI. Once you have set this up in your traffic source, these saved tokens will automatically append to your campaign URL each time you select this traffic source.
4. MULTIPLE OFFERS
Try to run multiple offers on 1 existing campaign from the same existing traffic. If you are running a campaign targeting Australia mobile and tablet Android traffic, why not set up a few more offers that can take that same target user?
Edit Campaign → Offers
By setting a rotation of various offers, online visitors will be served various ads, increasing the probability of conversion.
Edit Campaign → LP/Offer Rotation by IP
Select either:
1 Rotate evenly to randomize
2 Strict Ordering to set sequence
5. SET REDIRECTS
Are you getting some non-targeted clicks into your campaign? Since you have already paid for the traffic, you might as well send those clicks to campaigns that can capture some revenue.
You can set redirect criteria rules based on:
Edit Campaign → Redirects
1 Set up redirects to campaigns that you can capture more revenue on.
2 Set up a global catch-all campaign to receive all non-targeted clicks.
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